PickMeLabs studies how AI systems recommend, compare, and exclude brands. Through experiments and visibility analysis, we help ecommerce teams understand how AI-powered discovery is reshaping product selection.
PickMeLabs is an AI visibility research lab for ecommerce brands.
We study how AI systems such as ChatGPT, Claude, Gemini, and Perplexity choose which brands to recommend during product discovery and buying decisions. Through controlled experiments and original research, PickMeLabs helps brands understand recommendation eligibility, competitor replacement patterns, and the factors that influence inclusion in AI-generated recommendations.
PickMeLabs grew out of years inside ecommerce — working with product teams, developers, marketers, and leadership at global brands — watching AI quietly become a critical channel for product discovery.
The inflection point was simple but hard to ignore: consumers had started asking AI what to buy — and brands had almost no visibility into those answers. Most teams were still optimizing for search engines while a new kind of recommendation engine was already deciding which brands to surface and which to ignore.
That gap — between where buyer behaviour was heading and where brand strategy was focused — is what PickMeLabs was built to close.
"AI is becoming the first place buyers go when they're ready to purchase. We help brands show up there — with research-backed clarity on why they're being included, why they're being missed, and what to do next."
Every experiment we run is a focused study — tailored to your brand, your category, and the specific AI systems that matter to your customers.
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We've worked closely with CTOs, developers, marketers, and ecommerce leaders at global brands — we understand the industry from the inside out.
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We don't follow AI trends — we study them. Every experiment we run deepens our understanding of how AI recommendation systems actually behave in specific categories.
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No generic checklists. No cookie-cutter advice. Each experiment is built around your brand — designed to show you exactly where you stand, why, and the handful of moves most likely to change your inclusion.
Start with a conversation. We'll ask a few questions about your category and current visibility, then tell you whether an experiment is likely to be useful and what it would look like for your brand.